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基本資料   
劉祐綸 助理教授
Liu, Yu-Lun
聯絡資料 實驗室連結: 聯絡電話:+886(0)27712171 #3421
現職 臺北科大/經營管理系
授課資訊 連結
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主要學歷   
就學期間 國別 主修學門系所 畢/肄業學校 學位
2016-09-01 ~ 2017-07-31 UK Pg. Cert. Learning and Teaching in Higher Education (PGCHE) Coventry University Diploma
2011-09-01 ~ 2016-01-16 UK Management Science and Marketing Alliance Manchester Business School, University of Manchester PhD
2006-09-01 ~ 2008-07-01 Taiwan Business Administration Department of Commerce Automation and Management, National Taipei University of Technology MSc
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精通專長   
  • Advertising
  • Business and Management Statistics
  • Marketing Analytics
  • Research Method
  • Marketing Management
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相關經歷   
服務期間 服務機關 服務部門 職稱
2017-08-01 ~ 2019-08-31 University of Kent Kent Business School Assistant Professor of Marketing
2015-09-01 ~ 2017-07-31 Coventry University Coventry Business School Assistant Professor of Business and Management
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期刊論文   
  • "Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective", Resources, Conservation & Recycling, 177-187, SCI, 2019/10/01
  • "An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions", International Journal of Contemporary Hospitality Management, SSCI, 2019/08/01
  • "The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption", Computers in Human Behavior, 132-143, SSCI, 2019/08/01
  • Liu, Y. -L.*, & Keng, C. -J. (2014). Cognitive dissonance, social comparison, and disseminating untruthful or negative truthful eWOM messages, Social Behavior and Personality, Vol. 42 No. 6, pp. 979 – 995. [SSCI]
  • Liu, Y. -L.*, Keeling, K. A., & Papamichail, K. N. (2015). Should retail trade companies avoid recruiting maximisers? Management Decision, Vol. 53 No. 3, pp. 730 – 750. [SSCI]
  • Liu, Y. -L.*, Keeling, K. A., & Papamichail, K. N. (2016). An exploratory study of jobseekers' decision- making style, recruitment information source and organisational attractiveness, Personnel Review, Vol. 45 No. 6, pp. 1403 – 1427. [SSCI]
  • Liu, Y. -L.*, Keeling, K. A., & Papamichail, K. N. (2018). Maximising the credibility of realistic job preview messages the effect of jobseekers’ decision-making style on recruitment information credibility, International Journal of Human Resource Management, Vol. 29 No. 7, pp. 1330 – 1364. [SSCI]
  • Slaich, A., Liu, Y. -L.*, Elshaw, M., & Yuen, W. T. (2018). UK business and management schools: A clustering perspective across UK national HE League tables. Higher Education Review, Vol. 50, No. 2, pp.105 – 125.
  • Liu, Y. -L.*, Karimi, S., & Yuen, W. T. (2018). ‘Love your country and buy Chinese brands’- Would Chinese consumers buy it? Journal of Marketing Communications, In Press. [Scopus]
  • Hu, J., Liu, Y. -L.*, Yuen, W. T., Lim, M. K, & Hu, J. (2019). Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective. Resources, Conservation & Recycling, Vol. 149, pp. 177-187 [SCI]
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研討會論文   
  • "Re-evaluating customer feedback: The gap between online product ratings and the expressions of sentiment in review contents", 2019 International Conference on Systematic Innovation (ICSI 2019), Liverpool, 2019/07/08
  • Liu, Y. -L., Keeling, K. A., & Papamichail, K. N. (2014). Should retail trade companies avoid recruiting maximisers? Proceedings of Interdisciplinary Business & Economics Research Conference, September 27th - 28th, Hong Kong.
  • Liu, Y. -L., Keeling, K. A., & Papamichail, K. N. (2014). Satisfying maximisers’ and satisficers’ information needs through the design of advertisements in the retail trade, Proceedings of 26th International Business Research Conference, April 7th - 8th, London, UK.
  • Liu, Y. -L., Keeling, K. A., & Papamichail, K. N. (2014). Should retail trade companies avoid recruiting maximisers? Proceedings of Interdisciplinary Business & Economics Research Conference, September 27th - 28th, Hong Kong. [Best Paper Award]
  • Tang, Z., & Liu, Y. -L. (2015). Co-creation, consumer involvement and brand attitude: A case study of Nike China, Proceedings of 4th European Business Research Conference, April 9th - 10th, London, UK.
  • Tang, Z., & Liu, Y. -L. (2015). An exploratory study of the moderating effect of co-creation between consumer involvement and brand attitude on consumer buying intention, Proceedings of Interdisciplinary Business & Economics Research Conference, July 2nd - 3rd, Osaka, Japan.
  • Karimi, S. & Liu, Y. –L. (2017). The impact of consumer mood on use of mobile payment. Proceedings of Association for Consumer Research. ACR Latin America Conference 2017.
  • A. Nithikulsak, M. Garcia, & Liu, Y. –L. (2019). From product-centric to customer-centric. BAM Conference University of Kent
  • Choi, Y., Liu, Y. –L., Suh, C., and Hu, J. (2019). Re-evaluating customer feedback: The gap between online product ratings and the expressions of sentiment in review contents, Proceedings of the 2019 International Conference on Systematic Innovation (ICSI 2019), July 8th – 11th, Liverpool, UK. [Excellent Presentation Award]
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